REBRAND, WEBSITE DESIGN & DEVELOPMENT, SOCIAL MEDIA MANAGEMENT & DIGITAL ADS

Lustic Services (2021 - Current)

Marketing Strategy for relaunch including detailed brand audit and reservations systems support, Logo & Branding Redesign, Website Design & Development, Reservation Booking System Management, Creative Direction for all Content Creation and ongoing Social Media & Digital Ads Execution.

The Objective

In line with the $1 million dollar top-to-bottom renovation of this 7 bedroom Seven Mile Beach luxury villa, Lustic Media came in house to refresh the outdated strategy, branding, website, photography and digital marketing to reposition this brand as the most highly sought-after luxury vacation home in Cayman; with the revenue stream to match.

The objective was to successfully re-launch the villa into the luxury vacations market by using specific digital marketing strategies to directly connect with a more refined audience at a price point that was three times the previous nightly spend.

The Challenges

1. Family-owned villa with inconsistent branding, social media content and online presence spanning 10+ years across multiple owned and 3rd party accounts.

2. Reintroduce brand with much higher price point whilst keeping connection with past guests

3. Seamless transition - same great service but elevated brand image

The Goals

1. Create a luxury, sleek and inviting brand that represents the new Seascape Villa

2. Attract UHNWI and families to vacation at Seascape Villa

3. Reintroduce brand to Cayman community and reconnect with 3rd party referrers

4. Create luxury online brand presence that transcends across all platforms

5. Support in house reservations and property management team to create new bookings systems and guest communications

The Results

Tangibles: +357% increase in revenue, +103% increase in website leads

Intangibles: Upgraded look and feel to the brand, to reflect the upgraded experience and justify the upgraded price tag. Cohevise branding, imagery, and copywriting across all platforms (both online and offline). Bespoke brand video, 3D floorplans, interior and lifestyle photography. Seamless online booking system established (Plug & Pay and Cayman/US banking compatible). Positive customer experience when viewing, inquiring and booking directly and linked through major 3rd party platforms.